Focus tof the "Smartphone", Leave the Phone "Low End"

Although the mobile phone market to lower middle class (low end) is very high demand in Indonesia, did not make the Sony Ericsson turned away. Company merger between Sony and Ericsson that have been aged 10 years and is now focused on the smartphone products.

"Starting last year we decided not to make low-end phones. We only make the price of Rp 1 million and above," said Djunadi Satrio, Head of Marketing at Sony Ericsson Indonesia, in Jakarta, Wednesday (16/03/2011).

He explained the reason Sony Ericsson is focusing on smartphones for middle to upper market. He said the company's data shows that the trend of mobile phone sales in Asia Pacific, more than 50 percent of products sold are a class of smartphones. "We believe our strategy in accordance with the trend," he said.

In addition, clear Djunadi, Sony Ericsson now also focus on developing platform-based smartphone with Android but still will be releasing a multiplatform smartphone as its global strategy. This is also supported by trends that Android is now the largest operating in the world for smartphones.

"Today, one of our flagship product in 2011, the Xperia Arc," he said. Xperia Arc adopting Exmor technology R and Bravie Engine from Sony for the first time been opened early booking 16 March to 8 April 2011 with a price of USD 5.499 million. Following after Xperia Arc, will be present Xperia Neo and Pro. This year also was prepared to adopt the technology Xperia Play Play Station.