Blackberry Market Share Taken over by Apple

Apple managed to "steal" the share of Research In Motion (RIM) in the smart phone market in the first quarter of 2010. Based on IDC research published last week, Apple's share reached 16.1, up from 10.9 percent in the same period last year. Apple has shipped 8.8 million iPhone units worldwide, up 132 percent from 3.8 million units in the first quarter of 2009.

RIM itself lost 1.5 percent. In the same period last year RIM has reached 20.9 percent. This time, the company's share reached 19.4 percent. The success of Apple CEO Steve Jobs' strategy was triggered that duplicate Apple's profit last year by expanding into the Chinese market. In addition, the company also launched the iPhone version is faster.

Smart phone sales in this quarter increased 57 percent to 54.7 million units, equivalent to one in five phones sold worldwide. Phone market as a whole rose 22 percent. At this year's estimated global smart phone shipments will rise 30 percent to 226.8 million. This figure illustrates 18 percent of all mobile phones in the world. In 2014 the figure will double to 438.4 million.

Nokia still leads the smart phone market with a share of 39.3 percent. HTC, which stretched the Android mobile-phone it also increased its market share to 4.8 percent from 3.2 percent in the previous period.

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