Indonesia has huge potential for advertising through the internet and mobile technology. But unfortunately until now its use is still not official recognition by the telecommunications business informatics.
Chief Executive Officer of PT Inter Partner Initiative (m-Star) Joseph Lumban Gaol said the trend in mobile internet usage has begun massif. Supporting industry content providers and creative industries in Indonesia have grown but the supporting environment is not ready. As operators, application makers, media measurement and so forth.
"Like New Kid On The Block is mobile advertising. Potentials large but still blocked," he said in Jakarta today. Joseph said the mobile phone users no less than 165 million, a lot of inventory as a way to advertise. Advertising opportunities through mobile phones and the internet was not yet widely used.
He mentioned last year that traced the ad budget prediction of a research institute to reach U.S. $ 4.2 billion or Rp 37.8 trillion outstanding in Indonesia. Figures are for ads on television, radio, print media. While advertising on the internet still has not taken into account.
Joseph said that ad budgets are not measurable targets and response. Therefore one solution through mobile advertising. Whether just for awareness or performance of a product. Clients can choose to pay per click or per thousand target. "Clients can choose who, what, where, age, gender or consumer target audience," he said.
m-Star who is engaged in the mobile industry adveriting and internet offers to its clients to track consumers based on location, handset, operator, social media and personal character. "For example, the client wanted ads placed at Blackberry users alone or adolescent girls, can be done," he said.
He then gave an example with this detection, the client can measure the acquisition of the desired target. Like Teen Rexona product with Facebook social networking media in a month to get hundreds of thousands of fans page. Then drink Vitacarm, target 50 thousand consumers and the results 10 percent responded. "This response is higher than an ad from the flyer," he said.
Joseph says an average of responses between 2-5 percent of Internet advertising, whereas through mobile phones reached 20 percent. For most types of mobile phone clients 60 percent of which is selected Nokia mobile phone to advertise. The reason it is easier for the user.
Joseph also said dozens of clients from various types of products to its clients to advertise via the internet and ponsel.Contohnya Bank BNI, Bank BCA, Unilever, Air Asia, Mig33, Durex, and others.
Chief Executive Officer of PT Inter Partner Initiative (m-Star) Joseph Lumban Gaol said the trend in mobile internet usage has begun massif. Supporting industry content providers and creative industries in Indonesia have grown but the supporting environment is not ready. As operators, application makers, media measurement and so forth.
"Like New Kid On The Block is mobile advertising. Potentials large but still blocked," he said in Jakarta today. Joseph said the mobile phone users no less than 165 million, a lot of inventory as a way to advertise. Advertising opportunities through mobile phones and the internet was not yet widely used.
He mentioned last year that traced the ad budget prediction of a research institute to reach U.S. $ 4.2 billion or Rp 37.8 trillion outstanding in Indonesia. Figures are for ads on television, radio, print media. While advertising on the internet still has not taken into account.
Joseph said that ad budgets are not measurable targets and response. Therefore one solution through mobile advertising. Whether just for awareness or performance of a product. Clients can choose to pay per click or per thousand target. "Clients can choose who, what, where, age, gender or consumer target audience," he said.
m-Star who is engaged in the mobile industry adveriting and internet offers to its clients to track consumers based on location, handset, operator, social media and personal character. "For example, the client wanted ads placed at Blackberry users alone or adolescent girls, can be done," he said.
He then gave an example with this detection, the client can measure the acquisition of the desired target. Like Teen Rexona product with Facebook social networking media in a month to get hundreds of thousands of fans page. Then drink Vitacarm, target 50 thousand consumers and the results 10 percent responded. "This response is higher than an ad from the flyer," he said.
Joseph says an average of responses between 2-5 percent of Internet advertising, whereas through mobile phones reached 20 percent. For most types of mobile phone clients 60 percent of which is selected Nokia mobile phone to advertise. The reason it is easier for the user.
Joseph also said dozens of clients from various types of products to its clients to advertise via the internet and ponsel.Contohnya Bank BNI, Bank BCA, Unilever, Air Asia, Mig33, Durex, and others.
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